Twitter, one of the fastest growing social networks offers great deal of potential to boost your sales. Twitter reaches out to the masses, offering a great opportunity for marketing your business. Twitter has its own pros and cons related to the social network being used as a marketing tool. It offers an innovative and creative mode of marketing. However, this advantage is restricted by the character limit of 140 characters imposed by the social network.
Advantages of twitter can be utilized in many different ways. Firstly, this social network can be used for posting promotional tweets. Tweeting about your business on the network can divert a lot of traffic on to your blog or website being used for your business. You can easily link your twitter to your website, enabling people to view press releases, various posts on your blogs, and other important news via twitter. You should also take the opportunity of communicating one-on-one with your followers, by using customized and personalized tweets letting the masses believe the business is not using the social network as a self-promoting tool only. Blending tweets related to business and those for followers allow customers to strongly bond with your business at a personal level.
Secondly, twitter can be used to easily identify and connect with target market for your business. Using twitter as a marketing tool can only be effective if you connect and follow the right set of people. The content being offered by your tweets is not necessarily relevant to everyone on the network, therefore it is important to target the right people. Having said this, it is of utmost importance to encourage your target market to communicate with you on a regular basis by urging them to share their thoughts and opinions with you and being part of the conversations on their end. Considering the limelight being received by your company using twitter, you should ensure occasionally thanking people giving the positive feedback enabling you to bond in a relationship with your potential clients.
Twitter can also be a successful marketing tool if company’s employees vigorously tweet and be an active part of the conversation with the customers. This exercise facilitates the business in a way that promotes the company as well as let the customers build a relationship with the people running the company, leading to active customer interaction with the employees and a strong brand name. Sharing inside stories with the employees regarding the businesses allow customers to gauge positive feeling about the company.
Another factor of vital importance when utilizing twitter as a successful marketing strategy is tweeting regularly, letting your customers connect with you on a frequent basis. Frequent tweets do not mean bothering your customers with many irrelevant tweets. For this to be a positive marketing strategy, you should ensure that your tweeting intervals are frequent enough not to be of any inconvenience for the customers so you should always keep a count check on your tweets.
Lastly, this strategy can be best dealt if you use keywords for your tweets. To proceed with this, you should make a list of keywords depicting and explaining your company, its vision, the business it does, and the sector it operates in, and then use some of these words often in your tweets so that it’s easier for people to locate you on this social network. Whilst using these keywords, you should ensure that the real purpose of promoting your business to the right target market remains intact and make sense to the current and potential customer base. Keywords play a vital role when it comes to sharing useful content with your followers on Twitter.
All in all, twitter marketing offers an effective mode of broadening the scope of your business and reaching out to current and potential clients. Besides the importance of marketing strategies mentioned above, some companies are reluctant to use twitter as a marketing tool.
Gardner, B. (2012, March 23). Retrieved October 8, 2012, from http://www.briangardner.com/twitter-marketing-strategies/