Twitter Marketing Strategies For Your Business

Twitter, one of the fastest growing social networks offers great deal of potential to boost your sales. Twitter reaches out to the masses, offering a great opportunity for marketing your business. Twitter has its own pros and cons related to the social network being used as a marketing tool. It offers an innovative and creative mode of marketing. However, this advantage is restricted by the character limit of 140 characters imposed by the social network.

Advantages of twitter can be utilized in many different ways. Firstly, this social network can be used for posting promotional tweets. Tweeting about your business on the network can divert a lot of traffic on to your blog or website being used for your business. You can easily link your twitter to your website, enabling people to view press releases, various posts on your blogs, and other important news via twitter. You should also take the opportunity of communicating one-on-one with your followers, by using customized and personalized tweets letting the masses believe the business is not using the social network as a self-promoting tool only. Blending tweets related to business and those for followers allow customers to strongly bond with your business at a personal level.

 

Secondly, twitter can be used to easily identify and connect with target market for your business. Using twitter as a marketing tool can only be effective if you connect and follow the right set of people. The content being offered by your tweets is not necessarily relevant to everyone on the network, therefore it is important to target the right people. Having said this, it is of utmost importance to encourage your target market to communicate with you on a regular basis by urging them to share their thoughts and opinions with you and being part of the conversations on their end. Considering the limelight being received by your company using twitter, you should ensure occasionally thanking people giving the positive feedback enabling you to bond in a relationship with your potential clients.

Twitter can also be a successful marketing tool if company’s employees vigorously tweet and be an active part of the conversation with the customers. This exercise facilitates the business in a way that promotes the company as well as let the customers build a relationship with the people running the company, leading to active customer interaction with the employees and a strong brand name. Sharing inside stories with the employees regarding the businesses allow customers to gauge positive feeling about the company.

Another factor of vital importance when utilizing twitter as a successful marketing strategy is tweeting regularly, letting your customers connect with you on a frequent basis. Frequent tweets do not mean bothering your customers with many irrelevant tweets. For this to be a positive marketing strategy, you should ensure that your tweeting intervals are frequent enough not to be of any inconvenience for the customers so you should always keep a count check on your tweets.

Lastly, this strategy can be best dealt if you use keywords for your tweets. To proceed with this, you should make a list of keywords depicting and explaining your company, its vision, the business it does, and the sector it operates in, and then use some of these words often in your tweets so that it’s easier for people to locate you on this social network. Whilst using these keywords, you should ensure that the real purpose of promoting your business to the right target market remains intact and make sense to the current and potential customer base. Keywords play a vital role when it comes to sharing useful content with your followers on Twitter.

All in all, twitter marketing offers an effective mode of broadening the scope of your business and reaching out to current and potential clients. Besides the importance of marketing strategies mentioned above, some companies are reluctant to use twitter as a marketing tool.

 

References :

Gardner, B. (2012, March 23). Retrieved October 8, 2012, from http://www.briangardner.com/twitter-marketing-strategies/

 

Wiki Strategy

The particular wiki will involve health topics, which will be used to educate the public. The members of this wiki will be medical experts who are knowledgeable in health issues. All the members of this wiki will set goals and objectives for this strategy. All the members of the wiki will have permission to add or edit content in the website.

The wiki will be maintained by an organization with consulting services on wiki. This consultation firm will assist the members to include any valuable content. The firm will also point out any irrelevant content, which need to be removed. This wiki will be searching for professional information on health topics, which should be written professionally. The main aim of having this wiki is educating people and providing sources for people who are doing research on health issues. This is why the members emphasize on professional writing.

This wiki will be open for public comment, which will give suggestions on how to improve it. The suggestions will also allow any correction on wrong information posted on the website.

One of the crucial priorities of this strategy is to increase participation. The editing community has proven to be the lifeblood of this wiki. With this regard, the editing community’s health, diversity and growth are of paramount importance in the future of the movement. The core principle of this movement is that ‘anyone can edit’ and thus having a large bank of editors is essential in meeting the goals of this movement.

This will encourage the volunteer community by enhancing the technology towards the assessment and evaluation of articles by experts, readers and the community members. The quality of the foundation will further be improved by developing tools to facilitate near real-time evaluation of information, changes and additions by professional members (Waldman, 2004).

 

 

References

Waldman, S. (2004). The Guardia. Retrieved September 26, 2012, from http://www.guardian.co.uk/technology/2004/oct/26/g2.onlinesupplement

Wikimedia foundation. (2012). Wikimedia strategic planning. Retrieved September 26, 2012, from http://strategy.wikimedia.org/wiki/Main_Page

Blogging – Micro-blogging Strategy

The Enterprise 2.0 is a blogging strategy which is meant to provide powerful dissemination technologies for use by users and employees of companies. This is partly meant to ensure that there is order and organization in companies and that governance is not just from central authorities as it used to be in the past. It will ensure that improvements such as innovation and the classification of information are boosted through proper communication among different players in the company.

The first step, which will be implemented in establishing the blogging strategy, will be to identify the different sections of the company which will use the blog. This will then pave the way for the running of a pilot project which will be implemented by a selected team, and the participants in the team will be expected to give feedback on what they have established regarding the blog (Kelly, 2009). The organization, which will put the blog into use, is called the I-Max Company which deals with IT services and equipment.

The organization wishes to improve its governance through policies, laws, cultures, processes and even institutions, through which the organization is managed. The I-Max Company also looks forward to improving its risk management strategies through the coordination of activities, which will ensure that the organization is able to take risks with enough risk tolerance and appetite. The I-Max Company will also be able to comply with certain laws and regulations, which involve acts of adhering to rules, as well as, demonstrating adherence to external laws, which also govern the organization.

The social space, which is involved with this blogging strategy, will involve providing the necessary guardrails which will work towards the protection of employees in the I-Max Company. It will also provide recognition for new opportunities for employees to connect with customers and external communities in conversations which will advance the quality of services, which are offered by the I-Max Company. Through the blog, the company will also be able to embrace other social media in three selected ways, i.e. through representation, respect and responsibility. Employees of the company will be allowed to use the social media platform to engage in business strategies with customers and other clients.

Enterprise 2.0 will use a combination of instant messaging and blogging which will allow users to post short messages, which can then be viewed through their profiles. Here, customers with concerns or even suggestions and any other issues, which affect the company, can make their views known, and the company’s top officials can take the necessary action or respond to the customers’ concerns (Internal Micro-Blogging Strategy for HR Department, 2012).

The tactics, which will be applied in the implementation of Enterprise 2.0 blog, will include the definition of the expected outcomes, and strategies, which will be put into place during the creation of the blog. This will include training and coaching of users. The people who will be allowed to access the blog will also be expected to meet a certain standard before using the blog. This standard will be based upon sensitivity to communication, exceptional communication skills and the willingness to invest their time and energy in the company’s blog in order to maintain proper communication with other users of the blog.

Other tactics will be based on the selection of a blogging platform, which will also support additional features effectively. The platform should be created to integrate into other websites and blogs for exchange of communication and ideas. It should also be flexible so that it can allow users to comment easily and simultaneously to avoid delays in communication.

References

Internal Micro-Blogging Strategy for HR Department. (2012, September 16). Retrieved September 17, 2012, from Karen’s Blog on Enterprise 2.0: http://e2karen.wordpress.com/2012/09/16/internal-micro-blogging-strategy-for-hr-department/

Kelly, W. (2009, November 26). Implementing a Successful Corporate Microblogging Strategy. Retrieved September 17, 2012, from GIGAom: http://gigaom.com/collaboration/implementing-a-successful-corporate-microblogging-strategy/

Return On Investment

When dealing with a new project Return on Investment (ROI) is so critical particularly if the project is concerns new technology. Among the key issues are the costs incurred and the benefits that will accrue from the investment. Most businesses will almost always underestimate the costs associated with the project, because there are some hidden costs besides the purchase price. The total cost in IT could be different from what is understood from other areas, it would include the cost to obtain the new system and any other expenses over the life of the system (Stevens, 2012). Therefore, assessing the cost will have to include labor, service contracts, cost of upgrade, maintenance costs, and other usage costs. There is what is commonly referred to as discretionary spending, which consumed the expenses associated with additional projects, which accompany the investment project. These may include addition of new features or the costs associated with the integration to the already existing system this may take a longer period up to six months (Keyes, 2012).

 

Another aspect that has to be taken into account is to assess the tangible and non-tangible costs and benefits. For instance, a tangible item like a system, which saves $2,000, to run instead of $5,000 should be weighted more in evaluation than benefits which are intangible therefore, can not be priced (Stevens, 2012). Often considering what is acceptable would largely depend on what the organization is aiming and a period of 18 months considered a reasonable payback period. Larger projects like infrastructure deals could extend up to two years. The equation of ROI is also affected by technology that is being introduced and the state of the current business. The ideal period to achieve good ROI would be at the end of the period when the equipment in the organization is being depreciated (Keyes, 2012). If the organization is relocating or establishing new offices, then the ROI equation would be in its favor. Since there are no standardized ways of calculating ROI, it is particularly beneficial for the organization to be careful and interrogate assessments proposed by the providers IT systems. This would include looking at the promised benefits whether they are reasonable or not (Stevens, 2012).

To calculate the ROI the organization could implement the idealized model for enterprise 2.0 so that they can determine how much the company can earn from a project and that is why organizations need to figure how much it will cost the Enterprise 2.0 and finally how much they will save (Stevens, 2012). The idealized Model for Enterprise 2.0 is extremely useful in giving the relationship between the cost and the value, which are significant factor in calculating ROI.

 

References

Keyes, J. (2012). Enterprise 2.0: Social Networking Tools to Transform Your Organization.CRC Press: Washington, DC.

Stevens, D. (2012). How should you evaluate return on investment for IT projects? Smart Company. Retrieved from http://www.smartcompany.com.au/it-means-business/20120216-how-should-you-evaluate-return-on-investment-for-it-projects.html

 

Social Media Policy

A social media policy is a guideline given to employees to regulate how they interact with social media during the period of employment. Given the frequency of social media in the place of work, it is becoming increasingly necessary for employers to allow the effective monitoring of employee use of social media. Therefore, the addition of a few more clauses in the employee handbook to make clear the confidentiality understanding should suffice. The guidelines should include a clause that specifies how employees interact on the social website and even blogs.

The emergence of Twitter and Facebook, YouTube, blogs, and smartphones, employees’ access to the internet has been greatly expounded. This therefore, means that the employer is exposed to great risk. Companies should have several social media policies. Companies make the mistake of stopping at what an employee can or cannot do over the internet. These policies should therefore, be as numerous as the social networks and blogs your employees use. This will safeguard the company from employees who breach the company’s confidentiality agreement and get away on a technicality. The social media policy is the company’s first line of defense (Black, 2010). However, the social media policy is not only about protecting the company; it also allows the employee to operate these sites knowledgeably without breaching the confidentiality clause.

The guidelines in blogging and social media policies help the employee make appropriate decisions about work related blogging (Heathfield, 2012). Social media policies do not just apply to the permanent employees of a company, but also to individuals who offer services on a contract basis. Employees should take the opportunity to appraise themselves on the contents of these documents before they interact on blogs and social networks. This is one advantage that employees can make use off and avoid legal problems.

The social media policy has general guidelines of use that an employee should know. If an employee is going to mention anything about the company, it is crucial that they reveal their status in that blog or website. Theft should also mention that the views expressed on those websites and or blogs are theirs alone and none of represents the company’s views. The employee should also not speak about the company unless they have express permission to do so from the relevant persons. They should also not purport to represent the company if one has no such authority. The employee out of courtesy should inform management of their intentions before they create or develop a blog about the company.

The social media policy also requires that the employee can never share any confidential or proprietary information about the company. This includes any information about product launches, sales reports, company strategy or any other data that has not been released first by the company. The employee should contact the relevant officers before releasing any potentially damaging information to the public. The company logo and trademarks should not be used without written consent from the concerned parties.

In operating the blog or interacting in the social media, it is expected of the employee to address the employers and anything concerning the employer respectfully. It is inappropriate for an employee to operate these media by attacking rivaling companies. This may taint the company’s reputation, which may be difficult to salvage. The use offensive or derogatory remarks may lead to disciplinary action from the employer not excluding termination of employment. The employee should honor the privacy right of the employers by seeking approval before posting any material that could be considered confidential (Heathfield, 2012).

One significant advantage that the corporations have is control over what is said about them on the cyber space. Companies have to employ individuals to monitor the sites the company employees use to avoid any leaks. It comes at a cost, but in the end, it is worth the expense. It would have been cheaper if the company could just trust their employees. What an employee says without permission from management may have legal implications, which people may want to exploit. The social network policy therefore, protects the companies from the risk of incurring legal costs arising from the lawsuits. When managed properly, employees’ personal use of social media can improve the workers general contentment with and dedication to their jobs. Friendly policies that do not require a limited use of social networks in the office can be advantageous to the company and improve productivity.

The company social media policy has been thought of as a disadvantage since it acts as a gag order. It bars any employee from revealing any information without the express approval from management. The authorities have trouble in monitoring any unscrupulous dealings in which a company may be engaged. The punitive measures taken for employees who leak damaging information, which would be beneficial to the society, are too harsh. This makes potential whistleblowers to shy away from revealing the truth.

Employees feel that employees infringe on their privacy right. Social networking in the work place is private; employers should recognize that they are invading the employee’s privacy by monitoring them (Moore, 2012). Another issue is the fact that the information on the social networks about some one can be ground for denial of employment. Employers hide under the guise of protecting their image yet, whatever appears on social networks are not relevant to what the potential employee will do there. Social media policy is vital, but there has to b a regulatory measure on how far it can go in monitoring employees.

References

Black, T. (May 27, 2010). How to Write a Social Media Policy. Retrieved from http://www.inc.com/guides/2010/05/writing-a-social-media-policy.html

Moore, J.B. (May 18, 2011). The Evolution of Social Networking Technologies in the Workplace: Balancing Employee and Employer Rights. Retrieved from http://www.natlawreview.com/article/evolution-social-networking-technologies-workplace-balancing-employee-and-employer-rights

Heathfield M. S. (August 30, 2012). Blogging and Social Media Policy Sample. Retrieved from http://humanresources.about.com/od/policysamplesb/a/blogging_policy.htm

Legal risks of social networking for business

Idea Paint Company extensively uses social media in its sales and marketing process. It uses its Facebook and Twitter accounts to share most of the videos, stories and images of product of installations published in their company website (Idea Paint, 2012). Social media give the company an opportunity to listen to people, respond to them, and to interact with them regarding any issue at hand. In this way, it gives the company a global reach and enables it possess a high level of customer confidence. Therefore, employers of Paint Idea should be aware of the legal risks that come with the use of social media as they market and crate awareness of their product.

First, Paint Idea Company should be careful not to loss their reputation. Employees responsible for uploading videos and updating status on behalf of the company should be extremely careful with the videos they upload and the updates they post. They should countercheck their updates and videos before uploading them. Additionally, in case a third party uploads a viral video or updates a nasty post that may tarnish the reputation of the company, they should remove them immediately before they are seen by many people. The company’s Social Media Policy should also have stringent punishments for those employees who update posts and upload videos that may ruin the company’s reputation (Burrows, 2011). In this way, the employees would take their roles seriously and work with minimal errors.

Secondly, the company should ensure that they do not discriminate people on their Twitter and Facebook accounts. Employees administrating the company’s social media accounts should accept friend requests without checking the relationship statuses, sex, race, age, among others, of those individuals who added the company to their friends’ list. Since the main objective of joining the social media was to promote awareness of the company, then it does not add up when they start discriminating on those individuals who are interested in knowing how the company is operating (Burrows, 2011). On the other hand, the company’s Social Media Policy should ensure that only those employees who are aware of the Anti-discrimination Act are the ones administrating its social media.

Thirdly, Paint Idea Company should ensure that information they deliver on their Twitter and Facebook pages are true. Staff members handling the company’s social media pages should only upload information that they can confirm to be true. Uploading misleading and deceptive and information may ruin the company’s reputation, and even make it face court charges. Therefore, Paint Idea should ensure that they remove false posts from their social media pages, even if they are posted by third parties. This is because the law holds them responsible for anything that is posted on their social media page.

Lastly, the company should be responsible for any omissions or acts of defamation from their employees. If employee updates defamatory statements using the company’s social media page, the company is held responsible (Burrows, 2011). Therefore, Paint Idea should have Social Media Policies that monitor how employees use social media while at work. Additionally, the policy should provide guidance on what should be updated and what should not be updated.

In conclusion, social media help many organizations in realizing massive sales without spending a lot in advertising. Therefore, Paint Idea should continue using it as a means of reaching its customers, who are spread all over the world. However, they should formulate policies that guide its usage to minimize the risks that come with its use.

References

Burrows, M. (2011). Overview of Legal Risks of Social Networking for Business: Dundas Lawyers. Retrieved 27 Aug 2012, from http://www.dundaslawyers.com.au/legal-risks-of-social-networking-for-business/

Burrows, M. (2011). Why Does an Organization need a Social Media Policy? Dundas Lawyers. Retrieved 27 Aug 2012, from http://www.dundaslawyers.com.au/do-organisations-need-social-media-policies/#more-932

Idea Paint (2012). Retrieved 27 Aug 2012, from http://www.ideapaint.com/

The Benefits and Risks of Enterprise 2.0 Implementation

The enterprise 2.0 has taken global businesses and corporate affairs to greater heights within the world of business. I have come across an increase in the use of enterprise 2.0 by different organizations and developed an update to illustrate the benefits and risks of enterprise 2.0 within the global market.

The development within the technology world has pulled a number of corporate organizations to establish common blog. This blog makes use of different features, which facilitates easy, efficient and reliable means of communication between corporate (McAfee, 2010). The blog provides managers with a wide range of management information’s and journals from professional bodies for reference. Enterprise 2.0 has led to a drastic cost cutting measure within organizations around the globe (Portal & Kim, 2008). Organizations need not spend large sums of money to lunch new products within the market, but only post it to the corporate blog and information will reach the target market or group. Corporate organizations around the globe find convenient to make use of internal and external blog to communicate with its stakeholders within the market. Corporate blogs have in the recent years transformed the way organizations carry out their duties (Lupfer, 2010). This is due to the addition of social media portfolios within the blog, which enables stakeholders, rank the organizations basing on performance. Employees can be tagged information, which will lead to a faster decision making process within a corporation.

The most common corporate blog is the wikis. This blog offers scholar’s an opportunity to show case their works within the blog. Scholars can add or edit content within this blog to make it appropriate for a wide user within the community (Emapey, 2009). The blog provides a platform that scholars can communicate and later collaborate to improve on information posted on the blog.

The Enterprise 2.0 is not without risks within the corporate world. The blog forms virtual communication between employees of an organization. Debates and forums carried through the blog can insight staff and clients within the market (The Parallax View, 2010). Blog post has minimum regulations hence making the organization become venerable to enemies and competitors within the market. Blog posts are beneficial to corporate affairs within the globe and should be embraced to realize a sustainable business within the market.

Reference

Emapey, S., (2009). Online Sapiens, retrieved from http://onlinesapiens.wordpress.com/2009/04/14/enterprise-20-examples-and-succesful-stories/. Aug 21st, 2012.

Lupfer, E., (2010). Extensive List of Over 30 Enterprise 2.0 Case Studies and Reports. Retrieved from http://socialmediatoday.com/elizabeth-lupfer/155390/extensive-list-over-30-enterprise-20-case-studies-and-reports  On Aug 21st, 2012.

McAfee, A., (2010). Case 2.0, retrieved from https://www.socialtext.net/cases2/cases_2_0 on Aug 21st , 2012

Portal & Kim, (2008). Enterprise 2.0 Success Story, The Best from 2007. Retrieved from http://billives.typepad.com/portals_and_km/2008/01/enterprise-20-s.html on Aug 21st , 2012.

The Parallax View, (2010). Social Media Case Studies. Retrieved from http://theparallaxview.com/social-media-case-studies/. On Aug 21st, 2012.